Video Marketing Strategy in 2022: Video marketing is the hero of 2021. We know that video marketing has helped many businesses bring in new customers and motivate existing customers to stick by. Hence, implementing it into your marketing strategy is even more important. But, do you know where and how to start?
If you want to be ahead of your competitors in creating top-notch video content, you will have to strategize your video marketing. Worry not, we have just the guide to help you create and put into action your own video marketing strategy to engage your consumers online.
Why Video Marketing in 2022?
There are multiple benefits of video marketing for brands, many of whom have leveraged this marketing strategy in 2021. It’s always a great idea to learn from others’ successes, and let’s go through some of the ways brands have adopted video marketing and will continue the trend in 2022.
- Creating brand awareness – If you want more people to be aware of your brand, the best way is to create engaging videos. As per the stats by Explain Ninja, 92% of marketers who used videos reported it to be an important part of their marketing strategy.
- Increasing your social media followers – Most brands today use some social platform or the other to post their latest videos. The same Explain Ninja report stated that 66% of people prefer to watch a short video to learn about a product or service before making a purchase. A well-made and informative video can convince consumers to follow your social media pages and ultimately become a customer too.
- Increase website traffic – People have an insatiable appetite for videos, and there’s no surprise that YouTube is second in number after Google. A report by Wyzowl stated that the majority of marketers (about 84%) say that video marketing drives higher traffic to their websites.
Five Tips to Aid Your Video Marketing
Now that you know about the benefits of video marketing and why they’re so important for your business, let’s talk about how you can start with your own video marketing strategy.
Here are five tips to start your video marketing strategy in 2022.
- Establish Your Goals for Video Marketing
You want to get your video marketing strategy in place, but did you ask yourself why? First, you got to think about the purpose behind your video marketing. What do you want to achieve through it? It could include generating leads, driving website traffic, or meet a particular sales target. Being aware of the exact goal will help you establish the perfect strategy.
What can further help here is identifying the stage of the marketing funnel you want to target. Don’t start creating videos for all the stages just yet, that can happen later once you have nailed your video marketing. Here are some of the things to keep in mind.
- Awareness stage
This stage is all about informing the new audience about your brand. Tell them how your product or service can help solve their problem through your videos.
- Consideration stage
This stage is one in which consumers know about you and are doing their research on how good your brand actually is. Give them a peek of your product reviews, testimonials, and other information via your videos that can help convince them of your brand’s worth.
Decision stage
Just when the consumers are about to decide on their purchase, this is your chance to show them that you are the right choice for them. Include comparisons with your competitors and put forth the advantages of your product/service over other brands.
- Loyalty and advocacy
Once you have a new customer, welcome them and ensure they get the best service there is. Make use of video marketing to tell them about any new enhancements or updates. Personalization goes a long way in making customers feel special and hence, loyal to your brand. Customer advocacy is the best way to rope in new customers too.
- Create the Right Type of Video for Every Occasion
Once you understand your goal, it is time to decide what type of video you want to create. You will find a multitude of options to choose from, and always feel free to be as creative as you want to as long as you goal is met.
Once you start with video marketing, you will gradually get better at knowing what works for your audience and what doesn’t. On the basis of the analysis, you can refine your videos to get better results.
Here are a few examples to get you started:
- Promotional videos
- Product demos/tutorials
- Customer testimonials
- How-tos or Tips/Tricks videos
- Behind-the-scenes videos
- The Right Tool to Edit Is Key
Video marketing has made great progress in recent years. Now, one can shoot and edit a video on their phones or tablets. With the right online video editor, you can convert your beginner videos into professional-looking ones in a jiffy. Without much hassle, you can add music, visual effects, text overlay, and many other special additions.
There are tons of video editing tools available for you. You can check some of the ones listed below:
- Magisto
- InVideo
- Fastreel
- WeVideo
- Share via Multiple Channels
Wherever they go, consumers are used to seeing videos. So, a good strategy would be to post your videos on all of your social media channels. You can even add them to your blog posts and emails. The idea is to get as much visibility of your videos as possible!
Apart from the attention you get, sharing your videos on multiple channels will also improve your search engine optimization (SEO). You will receive more click-throughs on your website, and the viewers will remain engaged for much longer.
- Let Your Data Drive Your Strategy
You have a goal for your video marketing strategy since that’s very important. What’s also important is to be flexible with your strategy and let the data guide you as you refine your approach in time. It’ll be interesting to see which video gathers the most engagement and which platform brings in a higher web traffic.
Keep reviewing your video marketing strategy so that you create the most effective one for yourself. And the results will show in your brand’s ROI.
In the essence
Thanks to video editors and other tools, making a high-quality video for your brand is quite a simple task now. Hence, 2022 is a great year to start a video marketing strategy for your business. Include pain points of your customers and try to solve them through your unique videos. Make your way through the most effective strategy that engages both the new audiences and the existing customers.