In an effort to encourage Puerto Rican companies to participate and learn new platforms for digital marketing, the Association of Sales and Marketing Executives of Puerto Rico (SME) hosted Power Breakfast: Legal Aspects of Digital Marketing today, Tuesday.
The discussion, led by Maristella Collaso-Soto, Principal Partner of Ferraiouli LLC, featured topics related to brand building, changes in data protection or copyright, and new digital content creation tools.
At the event, which was attended by about 150 people from various sectors such as banking, agencies, professional services and other companies, the need for more education on this issue from the commercial sectors became apparent, presenting a number of issues, in particular those related to copyright.
“In terms of education, we still have a long way to go, but I am sure that efforts like this, from small and medium-sized businesses and many others, will achieve this education, and that, indeed, both of our companies, enterprises, “influential “and consumers are as educated as possible,” Collazo-Soto told EL VOCERO.
Stay tuned for our print release tomorrow for more details on this event.