TikTok announced Wednesday, May 4, that it will look into creating an ad revenue-sharing mechanism with the platform’s most prominent creators. As a result, Chinese social networks will approach the model that already exists in the competition.
Tik Tok About to take a step forward in monetizing and promoting its content. ” We will begin exploring our first revenue share program with creators, public figures and news publishers “In a press release issued on Wednesday, May 4, the subsidiary of China’s ByteDance Group said.
TikTok said only accounts with at least 100,000 subscribers would be eligible for the first phase of the program, saying he was determined to ” Develop monetization solutions […] Make creators feel valued and rewarded ”. The site, which has become the dominant video platform in the Covid-19 pandemic, has long struggled to monetize its content, delaying the realization of the potential it represents billion monthly userscrossed a threshold last year.
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According to the professional website Business of Apps, TikTok will generate a turnover of $4.6 billion in 2021, on par with Snapchat, which claims to have just over 300 million daily active users. The major social networks that offer videos, such as YouTube, Instagram or Snapchat, have implemented more or less favorable revenue-sharing systems for a long time.
TikTok also announced an evolution of its services for advertisers. They can now be sure to see ads related to the 4% most popular videos on the platform. The new formula, called TikTok Pulse, will also guarantee advertisers link their ad messages with verified and adapted content to improve the effectiveness of their campaigns.