Apple has unveiled its new iPhone models, including a model that offers twice the storage capacity of previous versions and other modest improvements over last year’s version.which has been a huge hit with consumers hungry for the latest technology available during the coronavirus pandemic.
The event, pre-recorded and broadcast on Tuesday, gave Apple the opportunity to deliver a brilliant story after a tumultuous couple of weeks. Recent hurdles include a hastily patched security vulnerability that could allow hackers to secretly take control of iPhones and other Apple devices, as well as poor perceptions of the company’s plans to scan iPhones for child sexual abuse images and a court order that further lowered barriers to competition that Apple has built around its billion-dollar app store each year.
As has been the case since the late Apple cofounder unveiled the first iPhone in 2007, the company’s executives have spoken of the latest model in awe, although it’s not much different from the version they released almost a year ago.
Like last year’s model The new iPhone 13 will come in four designs, priced from $ 700 to $ 1,100.
They are scheduled to go on sale on September 24th.
“This is a constant update,” said Tuong Nguyen, an analyst at Gartner. “Some of the new features are impressive, but most of them go unnoticed or impractical for most users.”
Perhaps the most notable change from the high-end iPhone 13 is the ability to store a full terabyte on the device – that’s 1,000 gigabytes – up from the previous maximum of 512 gigabytes. That’s enough to store about 250,000 photos or about 500 hours of HD video.
Large storage capacity could become more important for many consumers with the advent of ultra-high-definition video and ultra-fast 5G wireless networks, which will make downloading content faster and easier, Nguyen said.
Apple shares fell 1% in trading on Tuesday afternoon, a sign that investors weren’t seeing much enthusiasm for the launch of the new iPhone models.