The art and science of filling your sales funnel with more leads


One of the biggest mistakes I see young or inexperienced entrepreneurs make is not having a clear sales process. Specifically, there is no proper channel to lead people from awareness to purchase. This is very problematic and often prevents businesses from achieving notable success.

In this article, I want to show you some of the art and science behind how to design a sales funnel and eventually fill more leads who become qualified leads and ultimately convert into customers. If this sounds good, keep reading.

Basic Sales Funnel Segmentation

There are many creative funnel acronyms and illustrations, but it’s easiest to divide the funnel into three main stages:

  • Lead (top of funnel)
  • Insights (middle of the funnel)
  • Customers (bottom of funnel)

The goal is obviously to convert leads into leads and leads into customers. But to do this, you need to understand the emotional state of each prospect at each stage.

when the track is funnel top, the goal is to move them from awareness to interest. That’s it. You are not trying to make a sale.

Once a prospect is interested, they become a prospect. At this point, they’ve slipped into the middle of the funnel and they’re actively evaluating options. Your goal is to engage them and show them why your solution is right for their problem, pain or desire.

Finally, when prospects are fully engaged, they become customers. This is the bottom of the funnel. The goal is to nurture, satisfy and build loyalty.

This entire course is about sales funnel architecture, but that’s not the purpose of this article. The purpose of this article is to show you how to fill your funnel with more leads. In other words, how do you fill the top of the funnel and advertise your business and product? (Because if you can do that, there’s a good chance you’ll end up converting some of those leads into leads that become paying customers.)

A powerful way to fill the lead funnel

There are thousands of different strategies you can use when filling your lead funnel. I want to discuss what I think is the easiest and most effective way to do it in 2022 and beyond. let’s see:

Write guest blog content

Depending on how you handle the first strategy, it may take some time. However, it’s almost always worth it.

This The idea behind guest blogging Simple: write content for someone else’s blog and reach their audience. (As a bonus, you also get SEO “juice” in the form of backlinks to your own domain.)

To be successful on guest blogging, you need to do your research and be persistent. To get started, look for blogs that have high domain authority and have site readers/audiences that overlap with your own audience. In other words, if you’re selling fitness coaching services, you need to follow blogs about healthy eating, natural medicine, weight loss, and a positive self-image. However, you probably don’t want to blog on someone else’s fitness trainer blog. (Or rather, they won’t let you.) There should be some overlap, but it shouldn’t be a direct competitor.

When writing guest blog content, it is important to have a byline and/or include a link to your website. This can help you get maximum exposure.

Does guest blogging seem too time-consuming? Fortunately, you don’t have to visit blogs and links yourself.

Have Content Writing Services Who will do it all on your behalf.

Development of sticky lead magnets

Generally speaking, the easiest way to add leads to your funnel is to collect their contact information. This usually means their name and email address. But here’s the thing: People don’t just distribute this information for free. They expect something in return. This is where lead magnets come in.

Lead magnets are free content that you give away with email addresses in exchange for lead. This is usually a PDF file, report, eBook, checklist, video or presentation. When making lead magnets, you want them to be sticky. In other words, you want your ideal client to feel like they can’t say no.

Lead magnets are usually delivered through a simple acceptance process. You direct traffic from the source to the landing page. On this landing page, prospects are represented by a simple choice of one or two fields. They enter their information and receive resources automatically. At the back, you send them an automated drip email sequence to sell them your products and services.

use quiz

One of the most popular lead generation methods involves using quizzes. However, most marketers miss this option because they mistakenly think it’s too complicated. (Hint: it doesn’t.)

As explains“The right quiz can grab someone’s attention and keep them highly engaged. Not only that, but it gives marketers the opportunity to listen to people’s problems and prescribe specific products or content as solutions, all of which are on autopilot.

When we use the word “quiz,” we’re not talking about the test you took in high school. We’re talking about fun and engaging Buzzfeed-style quizzes. The most popular include:

  • What character/person are you?
  • What is your character?
  • What are your strengths/weaknesses?
  • How capable are you?
  • Which solution is right for you?

Obviously, the exact quiz name and question type depends a lot on your brand, audience, and conversion goals. However, it can give you an idea of ​​what is possible.

Invited to a podcast

Podcast hosts are always looking for good guests. However, most business owners are reluctant to make the effort to reach out and find opportunities. This makes it a powerful and sneaky way to generate hungry leads.

Guest podcasting is a lot like guest blogging. The same hearing rules apply. The key here is to consult with the podcast host to ensure you can include a call to action in the interview.

The best way to do this is to send listeners to a targeted landing page and offer them a free resource discussed on the podcast in exchange for their email address. The advantage of this is that you can create custom tracking codes for each podcast you’re watching. This will show you how many tracks are in each podcast (so you know which ones to return in the future).

Form a joint venture

Maybe you see a theme here. One of the best ways to fill your own funnel is to use someone else’s funnel in a completely ethical way to add value to their audience. Joint ventures are another way to achieve this.

Through joint ventures, you can find other entrepreneurs and business owners and work with them to create a joint product, project or partnership in which you can both bring valuable resources. In this case, they might contribute leads and you might contribute content or value.

Online events are a good example. You can organize free masterclasses, live webinars or virtual summits. Your joint venture partner (or partners) brings registration while you create the actual education and set up the backend. Online courses are another example.

Boost your sales funnel

If you want to elevate your sales pipeline, increase your sales, and create a self-sustaining business that continues to grow over time, you need to fill your channel! I hope this article enlightens you with some ideas. However, you don’t need to use all of them. I recommend picking up one this week and implementing it. Then, once you feel you have mastered that strategy, choose another (and so on). Combined, these techniques can produce compound results at the top of your funnel, leading to exponential growth in bottom-funnel revenue.


Nate Nead is the CEO and managing member of Nead, LLC, a consulting firm that provides strategic consulting services across multiple disciplines, including finance, marketing, and software development. For over a decade, Nate has provided strategic advice on mergers and acquisitions, capital acquisitions, technology and marketing solutions for some of the most recognized online brands. He and his team advise Fortune 500 clients and SMEs. The team is based in Seattle, WA; El Paso, TX and West Palm Beach, FL.

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