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Supporting Black-owned brands isn’t just reserved for Black History Month, it’s a year-round practice, and with so many affordable options available now more than ever, it’s easier and much more enjoyable to shop.
Whether you’ve made a conscious decision to include black-owned brands on your holiday shopping list this year, just need a little inspiration, or just don’t know where to start, we’ve put together this short list of our favorites. gifts to buy from black-owned brands.
From the coveted and always-sold-out Fear Of God Essentials Sweatshirt and TikTok-famous Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, to the satin-lined You Go Natural Noir Bun Turban and the luxurious Ree Projects Ann Medium East-West Tote Bag, here there is something for everyone.
Keep scrolling to see all seven selections and support a black business this holiday season.
1. Fear Of God Essentials Logo Cotton Blend Pullover Sweatshirt, $90
You’ve probably seen this basic Fear Of God hoodie on social media or while out and about. It’s a big part of a hot ticket item. In fact, it’s so popular that it sells out in minutes and is rarely restocked.
Jerry Lorenzo founded the independent brand in 2013, and it quickly became a staple in streetwear culture, with celebrities and everyday consumers alike loving well-made products.
Menswear retailer Mr. Porter recently took delivery of the latest edition of the Essentials sweatshirt, and all three colors are available. Sizes range from XXS to XXL. Please note that sizing is unisex, so if you prefer a truer fit, go down your usual size.
2. FORVR Mood Limited Edition Apres Ski Holiday Mini Candle Gift Set, $50
YouTuber and entrepreneur Jackie Aina founded FORVR Mood, describing it as a lifestyle brand that makes “luxury” affordable. The brand’s scented candles are its main export, with tongue-in-cheek names like Holly Berry and State of Pine being the icing on the cake that makes these deliciously scented candles Sephora’s best sellers.
The FORVR Mood Limited Edition Apres Ski Holiday Mini Candle Gift Set is the perfect holiday gift for someone who enjoys a good atmosphere and a wonderful smelling home. It comes with four best-selling mini candles featuring notes of cardamom, charred marshmallow, blueberry, blackcurrant, orange blossom, patchouli, and more.
3. Buttah Skin Body Trio Black Gold Kit, $69.99
Buttah Skin, founded by Dorion Renaud, is one of the few skincare brands to have been founded by a black man. The brand, currently available at stores like Ulta and Nordstrom, recently expanded to add body care to its list of products, and each product smells and feels like spa quality.
The Buttah Skin Body Trio Kit features each product in the line: Egyptian Cocoshea Body Wash, Whipped Body Butter, and Black Gold Polish Bar.
4. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, $36
Danessa Myricks has been heralded as one of today’s “makeup wizards,” and her Yummy Skin Blurring Balm Powder proves she deserves the title. This balm/powder hybrid has been proven by TikTokers to effortlessly blur skin and leave skin looking like skin.
It also reduces texture at the time it is applied. Use on bare skin or to set a full face of makeup. Best of all, since it comes in a balm formula, it’s a breeze to apply with clean fingers or a brush.
It currently comes in nine color options (including perfect combinations for deeper complexions) and one universal colorless/translucent shade.
5. ÁWET Delina Leather Bag, $375
LGBTQIA+ led and black owned fashion label Áwet New York is one of the most exciting new brands we’ve seen in a long time. Its smooth bovine leather tote embossed with the ÁWET logo is our favorite piece of the brand.
It’s matte black in color with a slight sheen and has a versatile, genderless design that’s perfect for travel, commuting, or everyday use. It is also designed to be carried by hand, with handles or over the shoulder with the included strap.
6. Ree Projects East-West Ann Medium Tote, $625
Founded by Black Amsterdam designer Desiree Kleinen in 2016, Ree Projects has some of the most unique and elegant handbags we’ve ever seen, especially among well-known luxury bag designers.
“I want to create pieces that resonate with who I am and the world around me in a genuine way,” Kleinen said on the brand’s website. “I love empowering and inspiring all women around the world to be themselves and emphasize their strength, their raw beauty and their personality.”
The East-West Ann Medium Tote from Ree Projects is one of the brand’s most popular pieces, looking stunning from literally every angle. This is a wasteful item that will only get better with time.
7. You Go Natural Noir T-Shirt Bow Turban, $29.75 (Orig. $35)
Texas-based small business owner Monique Little founded You Go Natural, inspired by “playing many roles and needing hair coverage that could see me through every aspect of my life.”
She created the brand with the busy man and woman in mind to provide a stylish and hassle-free way to protect your hair from the elements. People in the black community know that textured hair can be difficult to maintain at times. Those of us with curly, kinky, and coiled hair need proper covers to maintain the style and prevent hair from drying out.
The You Go Natural Satin Lined Bun Turban Noir Shirt is one of the #1 products that does this right.
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