Live sports streaming service Showmax Pro says it posted 111% year-on-year growth, while paying subscribers on the platform also grew 50% year-on-year in Africa.
This was revealed in the recent integrated report published by MultiChoice and shared with Naijaonpoint. This came as the streaming service is ramping up for its biggest streaming event yet: FIFA World Cup Qatar, where all 64 matches will be broadcast live, courtesy of SuperSport.
According to Multichoice, “DStv and Showmax in-app connected video users continue to grow as broadband penetration improves and online consumption increases. The year-over-year growth rate for Showmax paying subscribers was a strong 50%, while the overall online user base increased 13%.”
What they are saying: The company also claimed that the addition of local content to its Showmax service helped improve subscriptions for its streaming services. “The local content lineup was particularly strong with titles like Real Housewives of Lagos, Troukoors Season 2, Uthando Lodumo Season 2, Diiche and Steinheist.”
- The company also reported that its premium product Showmax Pro is also experiencing strong growth “supported by streaming sports properties such as the English Premier League, UEFA Champions League and UEFA Europa League.”
- The company also appears to be investing in its streaming services by acquiring the broadcast rights to the FIFA World Cup.
- Multichoice also confirmed that it has around 3,084 hours of local content, up 15% in the period under review.
4K videos: According to MultiChoice Connected Video COO Barry Dubovsky, Showmax will bring a whole new experience with the FIFA World Cup in Qatar by broadcasting in 4K. He said:
- “This will be a significant milestone for the entire Showmax Pro team. We are offering our sports fans the opportunity to watch the world’s greatest sports spectacle in 4K, HD and on two devices at the same time at an exceptional value.”
Nigeria contributed 45% subscription revenue for Rest of Africa business or R4.3bn
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