The November 2022 Girl Group Brand Reputation Rankings have been announced by the Korea Business Research Institute.
The rankings were concluded using big data collected from October 13 to November 13 to analyze indices of consumer participation, media coverage, interaction and community of various women’s groups.
Blackpink remains at the top for the sixth consecutive month with a brand reputation ranking of 5,678,123 in November. “World tour”, “Instagram” and “concert” were among the phrases that rank high in keyword analysis, with the highest ranking related terms “performance”, “record” and “ad”.
In the positive-negative analysis of the group, a positive response score of 85.91 percent was found. With a brand reputation index of 5,412,686, NewJeans ranked second with an incredible 71.02 percent increase since October.
IVE maintained its third place with a brand reputation index of 4,395,657. Despite this, they achieved an improvement of 6.08 percent compared to the previous month.
Girls’ Generation rounded out the top five in November with a total of 2,430,151 points, while TWICE maintained its fourth place with a brand reputation index of 2,664,683.
Girls’ Generation, which ranked second in October, dropped to number five this month. NewJeans moved up from fifth place last month to second place in November.
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The Top 30 Girl Group Brand Reputation Rankings are as follows:
BLACKPINK, NewJeans, IVE, TWICE, Girls’ Generation, (G)I-DLE, Oh My Girl, Red Velvet, MAMAMOO, LE SSERAFIM, aespa, WJSN, NMIXX, fromis_9, Girl’s Day, Kep1er, EXID, Brave Girls, Dreamcatcher , MOMOLAND, APRIL, Apink, ITZY, Ladies Code, mimiirose, STAYC, LOONA, NATURE, Rocket Punch, ALICE.
Various girl groups in South Korea are included in this brand reputation ranking. All girl groups work under different companies. Blackpink is one of the world famous groups.
The group is currently busy with their world tour schedule which will end soon. Next year, they will make their Asian tour according to the schedule.