The November 2022 boy group brand reputation rankings were announced by the Korea Business Research Institute.
The rankings were concluded using big data collected from October 12 to November 12 to analyze indices of consumer participation, media coverage, engagement and community of various boy groups.
South Korea’s most famous boy group maintains its place at the top of the November brand reputation ranking with a brand reputation index of 7,925,988. This was their 54th consecutive month that they held the top spot.
“Jin”, “HYBE” and “Billboard” were among the phrases that the group ranked high in keyword analysis. The highest ranking related terms were “advertisement”, “overshoot” and “registration”. In BTS’s positivity-negative study, a positive reaction score of 75.89 percent was found.
Stray Kids, which has experienced a huge increase of 109.88 percent in its scores since October, rose to the second place in this month’s list. The group’s overall brand reputation index for November was 2,893,592.
SEVENTEEN ranked third in the group with a brand reputation index of 2,229,913. Finally, EXO and THE BOYZ ranked fourth and fifth with a brand reputation index of 1,888,710 and 1,764,786.
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The Top 30 Boy Group Brand Reputation Rankings are as follows:
BTS, Stray Kids, SEVENTEEN, EXO, THE BOYZ, INFINITE, OMEGA X, TREASURE, MONSTA X, ATEEZ, BTOB, Highlight, WINNER, TXT, Wanna One, NCT, ENHYPEN, SHINee, BIGBANG, ASTRO, Super Junior, ONEUS, SF9, 14:00, TVXQ, PENTAGON, VIXX, Shinhwa, ONF, Blok B.
As of November, BTS topped the brand reputation rankings conducted by the Korea Business Research Institute for the 54th consecutive month.
Stray Kids, which ranked 15th last month, had a huge success with second place in November. SEVENTEEN group dropped from second place to third place compared to last month.
While many groups rose in the rankings, many fell, but retained their place in the top 30.