Musk says Twitter will have 3 different verification check marks –


(The Hill) – Elon Musk on Friday said Twitter is tentatively planning to relaunch its paid verification check service next week after delays over impersonation concerns.

Musk indicated the platform will roll out gold checks for companies, gray checks for government accounts and blue checks for individuals.

The new Twitter CEO has garnered controversy For introducing an $8-per-month subscription service that includes a verified check after a series of users quickly leveraged it to impersonate prominent companies and public figures.

The issues led one account posing as pharmaceutical company Eli Lilly and Company to claim insulin was free, while other impersonated brands like Lockheed Martin and American Girl.

Musk stopped the program and on Monday indicated it would not relaunch until Twitter has a “high confidence of stopping impersonation.”

“All verified accounts will be manually authenticated before check activates,” Musk wrote on Friday. “Painful, but necessary.”


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