IItalian football legend Alessandro Del Piero you joined Leo Messi as global ambassador and co-star of the first TV campaign for Socios.com, the company that created the sports fan tokens, which was launched today exclusively by journalist Fabrizio Romano, MARK and Gazzetta dello Sport.
On Friday, a well-known Italian journalist posted a tweet teaser announcing the “return” of the “famous Italian [No.} 10′” unleashed a wave of reactions on social networks.
The tweet, as well as Del Piero‘s own response, turned out to be an amusing teaser to announce the signing of the former Juventus and Italian national team player by Socios.com, the platform that is transforming the way fans relate to their sports teams through blockchain technology.
Del Piero and Messi thus inaugurate a ‘dream team’ of sports legends from different generations who, as they have assured on social networks, will wear the same Socios.com jersey to promote the brand and invite their millions of followers to join the most active community of sports fans.
“No other company is as committed to improving the sports fan experience as Socios.com,” Del Piero said.
“I share their vision and firmly believe that fans deserve greater recognition for their loyalty, no matter where they are in the world.
“I look forward to helping Socios.com empower the experience of millions of fans around the world, starting with this TV campaign that will premiere in different countries around the world on May 8.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com, says: “Alessandro del Piero was a virtuoso as a footballer, one of the best players ever, and respected around the world for his play and elegance. Having his support, especially in Italy where we have 10 partners, is very important. With Del Piero and Messi we are now ready to take the next step in our evolution, which will come thanks to this new TV campaign that will bring us closer to our goal of making Fan Tokens and the Socios.com app essential elements in fans’ lives.”
Socios.com aims to launch at least 500 surveys throughout 2022, through which its users will be able to participate in different decisions of their teams, such as the design of the kit or the shirt numbers of their new signings.
Socios.com users will also be eligible for more than 17,000 prizes that will be distributed through the app, including signed official products, free tickets or VIP experiences such as playing a game on your team’s pitch or acting as a speaker for a day during an official match.
What is a Fan Token?
Before we go any further, it is important to remember what a Fan Token is. A Fan Token is a digital asset created on a blockchain that gives its owner access to a service that sports organisations provide to their supporters through the Socios.com app.
To understand it better, the Fan Token is the access key to a modern version of the traditional supporter programme, which does not require subscription or renewal (you only pay once) and which, for the first time, gives fans the possibility to participate in team decisions by voting in polls and taking part in exclusive experiences, such as the one that took place on April 25 at the Estadio Wanda Metropolitano, where 26 Rojiblancos fans were able to play a match at the stadium.
Fan Tokens are one of the tools on which many hopes are pinned for the future of sport. In fact, the Sports Sponsorship Barometer 2021, published by SPSG Consulting last month, placed these digital assets as the second most influential source of revenue generation in the sports industry in the next five years.