Medellín (Colombia), (EFE).- Singer Maluma has expanded his commercial career with the launch of ‘Royalty Records’, his own label, and announced this Wednesday in Medellín the first two artists signed by the Colombian star to be his “guide” and realize their “dreams” through music.
This new project, according to the interpreter of “Felices los cuatro” and “Hawái”, was born with the intention of seeing other Colombian artists and those from all over the world “making good music”, in addition to leaving a “legacy”.
“Very few months have passed since we decided to embark on this label path. It’s a lot of responsibility, it’s a lot of work. But I believe that nothing is impossible and that it takes dream big.
Maluma said at a press conference.
He added that after seeing his dreams come true through his music, he knew “immediately he could shake hands with others”.
“Royalty Records”, as the urban artist announced, already has two new Colombian artists: urban pop singer Abril and regional pop singer Paulina B, with whom he recently attended the Billboard Awards gala in Miami, where he launched his single “June”. .
He said that after unveiling his new international record label a few weeks ago and presenting the two talents with which he will begin this stage of his career, he felt that it was “very necessary to come discover their country”.
“I feel very identified with those who do both”, dropped Juan Luis Londoño, better known as Maluma, during the presentation, and clarified that for them he will be “simply a guide” and that he feels this “very strange” role. “to be on the other side of the film
“I’m the one in the back,” he said.
Spiritual and energetic connection with their new artists
About the first artists he will produce, he said he set his sights on them after getting carried away with a “spiritual” and “energetic” theme, and assured that Abril and Paulina B were coming to the when he wanted to get started with his record company, “to a breaking point.
Even if he will be like a kind of “godfather” and will pretend to “cut their way a little”, he hopes that they live their own experiences and that they “do their homework”.
“Here, nothing is given. Don’t think that because you’re on the label, we’re going to fly the three of you on a private plane around the world. At the end of the day, everyone has to earn their place and deserve to be heard,” Maluma said.
“Papi Juancho” recalled that April was the artist who, after winning a competition, performed a song during the “Medallo en el Mapa” concert in April, which the Colombian closed with Madonna.
“We are two women here who have a lot of dreams. We three are a very powerful team. Above all, good dreamers and workers,” said Abril, who sang “Cositas de la USA” and “Manantial” in a small showcase.
Paulina B, who began her career on the show La Voz Kids and fuses Colombian regional with Mexican and pop, assured that meeting Maluma was a “miracle” and that at first “everything worked” on the networks social, but it was his cover of “Sobrio” that opened the door to his new record label.
“He sings it better than me,” said the singer, who said he decided to “take a risk” despite “knowing nothing about the genre,” but saw it was “something interesting”.
“Thank you for believing in dreams and making them come true,” Paulina B told her mentor, who she described, “It’s more discipline than talent. practice. ”
Your role as a mentor
Maluma also pointed out that he plans to “make music with them”, so it is possible that new collaborations will come with the two Colombians, whom he asked to support at the start of their career as they did. with him when he took his first steps in Medellín. : “These artists are from our country, they are from our blood”.
Although ‘Papi Juancho’s’ plans are to look for talent in other countries, he said that right now his ‘head’ and ‘heart’ are fixed ‘on the project of both’.
“The dream is to have around five artists next year, but I don’t know if that will happen. I want everyone to develop their talent first and do what they want to do, break it and listen to the advice I can give them,” the artist revealed.
Maluma’s new label is part of his company Royalty World INC with which he signs several ventures, including music videos through production company Royalty Films, his fashion brand, Royalty By Maluma, and the brand of mezcal he has. launched a few months ago.
Web editor: Natalia Vargas