Kim Kardashian ‘re-evaluates’ ties with Balenciaga after controversial announcements

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Kim Kardashian is a celebrity brand ambassador for luxury fashion house Balenciaga – Copyright AFP Justin TALLIS

Reality star and social media titan Kim Kardashian has said she is “re-evaluating” her stake in luxury fashion house Balenciaga, after it apologized for ads showing children holding teddy bears wearing the which critics called bondage gear.

The French brand, part of the Kering luxury group, last week removed photos from its Spring/Summer 2023 ad campaign. Two of them showed young children holding teddy bear-shaped bags, which sported studded black leather straps. Plated.

Internet commenters noted that another photo of a Balenciaga-Adidas ad collaboration showed printed documents from a US Supreme Court ruling on child pornography, following the revelation that Balenciaga filed a $25 million lawsuit against the company that produced the ads, according to reports.

“As a mother of four, I have been shaken by the disturbing images,” Kardashian, a celebrity brand ambassador, wrote on Instagram Sunday night, adding that she had spent the last few days speaking with the Balenciaga team “to understand for myself how could this have happened.

“Children’s safety must be given the highest consideration and any attempt to normalize child abuse of any kind must have no place in our society, period,” he wrote.

“Regarding my future with Balenciaga, I am currently reassessing my relationship with the brand,” the star posted on her account, which has 74 million followers.

Last week, Balenciaga posted an apology on his own Instagram account.

“Our teddy bear bags should not have been shown with children in this campaign. We have immediately removed the campaign from all platforms,” ​​the post read.

They then posted another apology, this time addressing the ad featuring court documents referencing child pornography laws.

“We apologize for showing disturbing documents in our campaign. We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved items for our Spring 23 campaign photo shoot,” the post reads.

Balenciaga ended its association with Kardashian’s ex-husband, rapper and designer Kanye West, last month after West, also known as Ye, posted an anti-Semitic tweet and appeared at a fashion show in Paris wearing a T-shirt emblazoned with the Slogan “White Lives Matter, a rebuke to the Black Lives Matter racial equality movement.

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