Jollibee adds Braille system for blind and visually impaired customers


For customers who are blind or have low vision, Jollibee has incorporated a braille system into their menus.

JOLLIBEE – The homegrown fast food giant has incorporated a braille system into its menu to allow blind and low vision customers to order at their own will.

Credit: Brian Granada

Jollibee is a Philippine fast food restaurant chain owned by Jollibee Foods Corporation (JFC). Started as a Magnolia ice cream parlor in Cubao, Quezon City in 1975 by Tony Tan Caktiong and his family.

Later, the establishment began offering hot meals and sandwiches. Ultimately, the family decided to turn the ice cream shop into a fast food restaurant. It was the first Jollibee outlet and opened in 1978. So, they decided to name their establishment, “Jollibee”, which was initially called “Jolibe”.

As of December 2021, JFC had a total of approximately 1,500 Jollibee outlets worldwide, with restaurants in Southeast Asia, the Middle East, East Asia (Hong Kong, Macau), North America, and Europe (Spain, Italy , United Kingdom).

Recently, one Brian Granada took to social media in which he shared that Jollibee is expanding its service for blind or visually impaired customers with the availability of its built-in braille menus. Here is his post on FB:

Meanwhile, braille is a tactile writing system used by people who are visually impaired, including those who are blind, deafblind, or have low vision. It can be read on embossed paper or through the use of refreshable braille displays that connect to computers and smartphone devices. Braille can be written using a slate and stylus, a braille writer, an electronic braille taker, or with the use of a computer connected to a braille printer.

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