How to implement a fragmented content strategy – zimo news


Content makes the marketing world go round. Regardless of your overall marketing strategy, content is the driving force. You can’t go anywhere without it. The biggest problem is that content can be expensive to create. We operate in a business world where thousands of pieces of content are created every second. Trying to keep up can seem like an expensive and futile exercise.

The key to successful digital marketing in the age of saturated online channels is to extract the most value from your content. If the traditional approach is built around “single-use” content, you need to shift gears and choose a multipurpose approach that allows you to leverage the same content over and over again. One way to do this is to develop a “blast” content strategy.

What is a fragmented content strategy?

The best way to understand the fragmented approach to content creation is through analogy. In an analogy, you start with a central theme that is relevant to your brand and readers. The topic is represented as a tree. Then when you want to get more value out of the tree, you can cut it into large logs. These logs represent subtopics of a larger topic. These logs can then be divided and broken down into smaller niches. (And this process burst The original topic in smaller/different pieces of microcontent can continue indefinitely. )

Outbreaks of content should not be confused with content Forward Where reproduction. Its mission is not so much to reuse the same content, but to extract more value from the original content by finding new uses, applications, angles, and related themes. Not only will this approach help you maximize your return on investment, but it will also create a web of closely related and highly consistent content that delights search engines and readers.

What a Fragmented Content Strategy Needs

To start creating chunked content, you need to do a few things:

  • keyword research. This process always starts from keyword research. First, you need to do detailed SEO research to focus on keywords that resonate specifically with your target audience. This facilitates your topic selection and actual content creation. (You can think of keyword research as coming up with a blueprint. Just like you can’t build a house without a blueprint, you can’t implement a piecemeal content strategy without keyword research.)
  • General Topics. With the right keywords, you can start choosing a broad topic. General topics are very basic general topics for a specific target audience.
  • content writer. You will need a team to actually create the content. While it’s possible to do this yourself, ideally you’ll want to hire a content writer to do the heavy lifting on your behalf. This allows you to focus on your overall strategy.
  • consistency. A divided content strategy requires consistency. Yes, there are ways to automate and simplify, but you need to make sure you’re consistently producing content (and that content is closely related).

A good burst content strategy takes time to develop. So, in addition to everything mentioned above, you also need patience and resilience. See what works and don’t be afraid to iterate.Remember one thing: you can still Split a piece of content into multiple paragraphs.

How to plan and execute a fragmented content strategy

Now that we have a clear picture of what is fragmented and some of the different resources needed to succeed, let’s dig into the real How to do it? “or” what Look at the illustrations of how it might play out. (NOTE: This is not a complete breakdown. These are just some ideas you can use. Feel free to add, subtract or modify to meet your own strategic needs. )

Typically, a chunked content strategy starts with a pillar blog post. This is a comprehensive and informative resource on important topics relevant to your target audience. For example, a financial advisor might write a pillar blog post on “How to Sell Your Home.” The article will be several thousand words long, including various subheadings discussing the specific elements of selling a home.

The most important thing to remember when using props is that you don’t want to keep using the mic with the subject. You definitely want a targeted mic – which means you’re writing to a very specific audience – not the subject. Of course, you can still zoom in on a blog post and use the glare it produces, but zooming out is much harder.

  • Turn a blog post into a podcast series

Once your content pillars are in place, the smashing begins. One option is to turn a blog post into a series of podcast episodes. Each episode can touch one of the subtitles.

If these were blog post titles, they would look like this:

  • How to Prepare to Sell > Episode 1
  • How to Find a Realtor > Episode 2
  • How to Organize and Lay Out Your Property > Episode 3
  • How to Appraise Your Property > Episode 4
  • How to Choose the Right Quote > Episode 5
  • How to Negotiate a Repair Claim > Episode 6
  • How to Prepare for Closing Day > Episode 7
  • How to Move > Episode 8

Depending on the length of your pillar content, you may need to reinforce parts of your original post in order to create enough content for a 20-30 minute episode, but you need to at least have a solid outline of what you want.

  • Turn podcasts into YouTube videos

This is a very simple way to increase content by splitting. Just grab the audio from each podcast and turn it into a YouTube video with graphic overlays and video clips. (Or, if you think ahead, you can record a video of you recording a podcast — like “Joe Rogan.”)

  • Turn YouTube videos into social clips

Edit your 20-minute YouTube video into four or five different three-minute social media clips and sound clips. These create very sticky content that can be shared and distributed very quickly.

  • Turn every podcast into a long-form social post

Turn every podcast episode you record into their own long-form social post. Of course some of this will cover information already hashed in the original pillar post, but that’s okay. As long as the content is not copied verbatim, there is no problem with overlapping.

  • Turn long social posts into tweets

Your long social post can then be turned into a dozen or more personal short tweets. Find the best phrases, the most shocking statements, and the strongest stats from these messages and schedule a series of automated messages over a few weeks. (You can automate this process using tools like Hootsuite or Buffer.)

  • Turn content into email campaigns

Finally, turn your best content into a series of emails to your list. You can even set up a series of autoresponders that will slowly be sent to people with a specific call to action.

Using the examples in this article, a real estate agent can send a series of 10 emails with a call-to-action within 30 days to get a free estimate on the listing.

Take your content strategy to the next level with a chunked content strategy

There isn’t necessarily one right way to implement a fragmented content strategy. But, like everything in marketing, there is a lot of room for creativity.

in conclusion

Use the parts of this article that resonate with you and adjust the rest to match your vision for the content. Remember the main goal of the entire approach: maximizing content.

The goal is to get the most out of your content. To do this, you can turn every piece of content you create into at least one other piece of content. If you can do this effectively, you will succeed.

Image Credits: Kampus Production; Pixels; Thanks!

Timothy Carter

Revenue Director

Timothy Carter is the Chief Revenue Officer of a Seattle-based digital marketing agency Search Engine Optimization, development company & He has worked in SEO and digital marketing for over 20 years, leading, building and scaling sales operations, helping companies increase revenue efficiency and drive website and team growth. Outside of work, Tim enjoys playing rounds of Frisbee golf, running, and spending time at the beach with his wife and family—preferably with a Kona coffee in Hawaii. Follow him on Twitter @TimothyCarter

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