When you take a look at the impact of live streaming over the last two decades, it has infiltrated almost every genre. fun. Streaming services have given us all access to things like movies, TV shows, and music concerts.
In terms of how we consume these forms of media, streaming is becoming more and more popular as people move away from traditional TV services.
Perhaps the last area affected by the flow was sports. Of course, when it came to watching live sports, competition between TV services for show rights was intense. In fact, the intensity of the competition continues, but now a new player has appeared on the scene.
Streaming services have found their place when it comes to sports and pose a serious threat to more traditional providers. What makes sports broadcasts so successful and what impact has it had on the sports world as a whole?
Opening access
Once upon a time, the sports you could enjoy were limited to the country you lived in. Your location could mean you miss the best boxing matches, NFL finals or Rugby World Cups.
This was because in some countries there were no agreements with the TV channels and this meant that they did not have the rights to broadcast the act.
There have been times when you might have been lucky enough to get commentary on the radio, but it never offered the same viewing experience.
With Streaming, you can access sports from anywhere in the world, wherever you are. This opened certain sports and tournaments to brand new audiences that were previously excluded.
The likes of the English Premier League are now available to watch worldwide, those in the UK fun A race provided by UFC and F1 fans can now take action no matter where it is held.
Domestic football to the World Cup stage
a recent study by someone leading VPN providers He’s looked at sports streaming trends in the UK and it’s clear to see how popular football is. Indeed, this infographic from ExpressVPN shows that the popularity of football is mirrored on a global basis.
If you tap on the information Google has to offer, you can see how popular the stream is among fans of certain teams. The data shows that Liverpool fans are more likely to stream, and that’s been the case for the past five years.
Other clubs with fans looking to stream include Man City, Chelsea and the Spurs.
Another thing that Google’s data shows is that the number of searches increases depending on the events that take place. The women’s Euro and England victory led to more people searching for teams and players.
With 2022 World Cup Just around the corner, there’s a good chance we’ll see another surge in searches for streaming and where to watch the action.
Going beyond football
Sure, football may be one of the most popular sports in the world, but it’s not the only sport affected by the advent of live streaming. Google shows us that there is a great interest in broadcasting other sports as well. These include:
England also seems to have a lot of fans when it comes to the UFC. Yes, this is a relatively niche sport, but streaming has allowed a new viewer to get a glimpse of what it has to offer. Fighters like Khabib Nurmagomedov and Conor McGregor seem to attract even more viewers and attention.
The impact of sports betting
There has long been an interest in gambling and sports. In fact, the number of people who want to bet on sports is increasing, and a large part of that is due to the fact that online sportsbooks are gaining traction. Besides the usual online betting experience, gamblers have shown an appetite for live sports betting and it is the technology behind streaming that allows it.
Many online sportsbooks give customers free access to live streams. This allows them to bet on what is going on in front of them at that moment. This in-play bet brings a whole new dimension to what was already an enjoyable experience.
What will we see in the future?
Live sports broadcasting is something that has only just begun. Although it is already extremely popular, we are only at the beginning of exploiting the potential of this technology.
If you only look back a few years, there aren’t many sports fans who could hope to watch their favorite teams on their desktop, laptop or mobile phone. However, that’s exactly what they can do with streaming.
Technology never stands still and there will be more developments in the future. We are just beginning to tap into the full potential of virtual and augmented reality, and it can take streaming to a whole new level. As the metastore evolves, streaming can become a thoroughly immersive experience.
A place where you find yourself in the stadium and watch the action in a completely lifelike way. Yes, we may have a ways to go before we get there, but you can be sure that day will come.