Gucci is teaming up with a long-running Japanese silk company to create beautiful limited-edition bags


Great traditional Japanese art combined with Gucci’s history creates truly great bags.

Kyoto is famous for its many traditional Japanese arts and foods, one of which is Nishijin silk fabrics, known in Japanese as Nishijin-ori. Produced in the homonymous northwest Kyoto district, this fabric is made of woven silk that has already been dyed, giving it a rough yet durable texture. Nishinjin silk dates back to the Heian period (around 1200 AD) when it was supported by the nobility, the warrior class and the wealthy, and is now known as one of the traditional Japanese art forms.

Thanks to the 20-step production process, where each step is supervised by a specialist, these textiles are of course very expensive. That is why it is used for some top quality luxury products such as the latest Gucci fashion limited edition handbags.

Gucci has established a special partnership with Japan’s oldest silk company Nishijin, Hosooto create beautiful, durable bags, made with both Japanese artisans using traditional techniques handed down for generations and Gucci artisans in Florence.

Using the signatures of both Gucci and Hosoo, they developed three new three-dimensional fabrics with Gucci motifs, woven from the refined shimmering silk, gold and silver leaf for which Nishijin textiles are famous. These textiles are used e.g two new Gucci bags from an extremely limited edition.

The Gucci Bamboo 1947 is a contemporary reinterpretation of Gucci bamboo handle bags that have a long and painted history. In Italy after World War II in 1947, when materials for handbags were in short supply, the founder of Guccio Gucci, with the help of Florentine artisans, came up with the idea of ​​using light but strong bamboo for the handles of the bags. These “bamboo bags” they soon became darlings of Hollywood actresses and jetsetters and were known around the world as iconic fashion pieces.

Though designed in the traditional style of a bamboo bag, the Gucci Bamboo 1947 uses a beautiful finely woven flowered Nishijin silk brocade with a pink leather border, a gold and bamboo hook and a bamboo handle. It’s a feminine and sophisticated version of an already classic design.

The Gucio Diana is part of a line of bags they reinvent bags with bamboo handle originally released in 1991 and is part of Overture collection. The hallmark of the new design is the leather strap surrounding the handle, which is detachable but is intended to maintain the shape of the bag.

The Nishijin fabric used in Gucci Diana is three-dimensional, with a very small version of the Gucci logo woven in a single, neutral color. The result is a very refined, sophisticated handbag that looks like the pinnacle of luxury.

The bags are also intended to embody the ties between the Gucci brand and the city of Kyoto. For example, to celebrate your 100th iconic bamboo handbags.

Both Gucci Bamboo 1947 and Gucci Diana will be available for sale in very limited quantities on select Gucci stores across Japan on December 1. They’re sure to catch the eye and ire of anyone who sees them, so if you’ve got some cash to spare, you won’t want to nap on them!

Gucci doesn’t often collaborate with Japanese brands, but when they do, the result is always stunning, even with something as bright and youthful as Doraemon. We’re always excited to see what they come up with next!

Source: PR times by Japanese
Images: PR Times

● Would you like to receive information about the latest SoraNews24 articles as soon as they are published? Follow us on facebook and Twitter!


Please enter your comment!
Please enter your name here