Disney+ has changed the game for streaming services. By investing heavily in high-quality original programming, the service has reached more than 164 million subscribers and continues to grow. With that growth, Disney is looking to shake things up by offering a new level of ad-supported service. However, it is not really a money saving option. Disney increased the price of the ad-free tiers and replaced the original low-cost option with this new ad-supported one. So what is this new ad-supported tier, how much does it cost, and what else do you need to know about it?
Disney+ with ads is $8 per month. If you don’t want ads, there’s a small price increase, as the ad-free experience will cost $11 per month. Prior to the launch of Disney+ with ads, the service cost $8 per month, so users who have been paying the same amount for months for their ad-free Disney+ experience will now have to pay more to avoid the newly added ads. Yeah, that’s a bummer.
Depending on what you are going to watch, you will have to watch a series of ad breaks. It is fairly uniform throughout the service. Movies don’t have more than four commercial breaks, even if the movie is Avengers: Endgame. TV shows typically have three commercial breaks throughout each episode. For the most part, everything is spaced out relatively evenly throughout the content you’re viewing.
Each ad break lasts 45 or 60 seconds. I typically saw 45-second ad breaks, which consisted of three 15-second ads. At no time were there ad breaks longer than 60 seconds, and the vast majority of ad units lasted a total of 45 seconds. In total, for a TV show episode, you are seeing 2 minutes and 15 seconds of ads to 3 minutes of ads for 30-45 minutes per episode. For a movie, experience 3-4 minutes of commercials. It’s simple, and there are about half as many ads on Disney+ with ads as on Netflix with ads.
Much like the Netflix ad experience, the types of ads you see on Disney+ aren’t tailored to you, from what I could see. Throughout the ad blocks I saw, I saw ads for cars, cruise ships, fast food chains, universities, eggs, a handheld game console whose mascot is a mustachioed plumber, and numerous ads to make sure you talk to your doctor about it. that your child has RSV. It was completely all over the place, which is fine.
Also, there were no changes to the content of the ads, depending on what you were viewing. While watching Home Alone, I saw the same types of ads as when I watched Deadpool 2, one of the few R-rated movies on Disney+.
However, with all of the advertising partners that Disney has created, which you can see in the image that was sent to us in a previous press release, we only represent 12 companies. Note that we say through 15 ad breaks across various shows and movies.
Shows without commercials:
While movies typically have four ad breaks, we found that several kids’ shows were ad-free. Mickey Mouse Clubhouse, Bluey, Spidey and his Amazing Friends and other shows aimed strictly at children did not contain ad units, not even to open the episodes. However, when you get into the realm of family movies, or movies aimed strictly at kids, the ads make a comeback. Sorry, you can’t watch a Muppets movie or any of the various Air Bud spinoffs without learning more about a very famous chain of coffee shops.
I quickly discovered that you can’t skip to the next ad unit in a show or movie to just see more ads, which sounds sadistic, but it’s my job. This was something I did by covering Netflix with ads to speed up the research process. After a certain amount of time has passed between these ads, skipping ahead will trigger an ad block. So because of this, I had to get through most of Home Alone and parts of Home Alone 2 and 3 to see the full airing of the ads, which isn’t a complete loss as Home Alone is a classic. .
What I found is that it has a 30-45 second grace period after an ad unit to jump to any point in the movie timeline without touching another ad unit, regardless of where it moves. However, being able to jump in without being subject to ads is a great thing. If you want to advance a movie that just started playing, you’ll get the initial section of ads, then you can move freely around the timeline, right away. If you let the movie play for a bit.
During Home Alone 2, at about 5 minutes in, I jumped past the first ad break and got a 45 second ad block. 4 minutes after that, I went back to the next visual ad unit on the timeline and got 45 seconds of ads. I did this one more time, spending about a minute and a half in the movie before the next ad block started. During Home Alone 3, I tried this one more time, and the first time I got an ad after moving forward was after 40 seconds of watch time.
If we lived in a world where Disney+ was still $8 a month, the ad-supported version of the streaming service would be a waste of time. However, with the introduction of this tier, Disney increased the price of the ad-free service to $11 per month, which is quite a shock at first. However, considering that since the launch of D+ in 2019, the price hasn’t gone up at all, even considering all the original content and the growth of the product. What it really comes down to is, “are you okay with the ads?” If so, enjoy saying $36 a year on Disney+. If the ads bother you in the slightest, you can also pay $3 per month for the exact same service.
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