CIBC partners with to make online wills easier and more affordable – zimo news


Toronto, July 5, 2022 /CNW/ – CIBC (TSX: CM) (NYSE: CM) today announced a partnership with online will creation platform Willful, reflecting growing demand for estate planning digital solutions.

“Canadians want simple online financial solutions to help them manage their finances today and plan for the future, and partnering with Willful gives our clients the peace of mind to own a will and plan their estate,” said David Attar, Senior Vice President, Digital Banking and Support, Personal and Corporate Banking, CIBC. “Through this new collaboration, we are encouraging our clients to have important conversations and put these important documents in place, leveraging the convenience of digital technology to make it as simple as possible. »

CIBC research shows that cost and convenience are important factors for many Canadians who have not yet made a will. More than half of Canadians do not have a legal will, and more than half of those Canadians consider creating a will online to be a convenient option.

With cost and convenience a top priority for many, CIBC’s partnership with Willful provides online banking customers with simple will requirements an easy and convenient way to create a will. $79 (20% off the original price), in just 20 minutes, through the Willful platform. Clients can also create power of attorney documents in emergency situations, compile asset inventories and record their funerals and funeral wishes. Customers are entitled to free updates as life changes. Willful is currently in alberta, British Columbia, Manitoba, New Brunswick, new scotland, OntarioQuebec and Saskatchewan.

“We spend our lives trying to increase our wealth, but we don’t always plan how to pass on our assets to our loved ones,” said Erin Bury, Founder and CEO, Willful. “While many people put it off, wills and estate planning can often give you peace of mind. Eliminating these important end-of-life financial decisions can significantly reduce the burden on loved ones. »

The partnership with Willful is the latest in CIBC’s efforts to connect customers with online tools that make banking and financial planning easier. CIBC recently received the highest ranking of the top five Canadian banks for overall customer satisfaction in online banking in the JD Power 2022 Canadian Online Banking Satisfaction Study.

Here are other recent digital initiatives by CIBC:

  • New products from CIBC Interaction The e-Transfer® feature allows customers to set up recurring or future transfersInteractionPayment by electronic transfer;
  • CIBC’s artificial intelligence virtual assistant, which can help customers complete banking transactions and answer questions about everyday banking;
  • CIBC’s digital identity verification, which provides fast, easy and secure onboarding services for new CIBC customers through the CIBC website or mobile banking app; and,
  • CIBC’s instant digital card replacement service is available to most customers with a CIBC personal or business credit card, and if their card is lost or stolen, customers can immediately use a replacement card that can be used for Apple Pay or Google Pay.

To learn more about this offer, please visit the CIBC Mobile Banking app or log in to

Research Survey Disclaimer:

of April 26-27, 2022 Online survey of 1,519 randomly selected Canadian adultsMaru Voice of Canadateam members bybrown/blue. For comparison purposes, the estimated margin of error (a measure of sampling variability) for a probability sample of this size is +/- 2.5%19 times out of 20.Results by education, age, gender and region (and in Quebec, language) to match populations based on census data. This is to ensure that the sample is representative of Canada’s entire adult population.Differences in or between totals are due to rounding

About CIBC

CIBC is North America’s leading financial institution with 13 million retail, commercial, public sector and institutional banking customers. In personal and business banking, commercial banking, wealth management and capital markets, CIBC provides a full range of advice, solutions and services through its leading digital banking network and branches across Canada, with offices in the United States and around the world There are offices.For the latest press releases and more information from CIBC, please

About Will

Willful’s mission is to change the way Canadians prepare for and deal with death. Their first product is an online platform that allows Canadians to create a legal will online in an affordable, convenient and simple way. The platform offers simplified estate planning services (creating legal wills, personal care powers of attorney, and property powers of attorney), allowing consumers to follow clear steps to create a will and/or power of attorney. treat. Willful’s platform was co-developed with leading real estate attorneys and provides access to $99. Wayward is headquartered in TorontoIt is currently available to the following residents OntarioQuebec, British Columbia, Saskatchewan, alberta, new scotland, New Brunswickand Manitoba.


For more information: Benjamin Wylie, CIBC Communications and Public Affairs, 647-212-2836 or [email protected]

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