We’ve known for some time that GM’s upper echelons are electrifying, a move that excites some and scares others away. The Celestiq is a lightweight fastback that’s expected to sell for more than $250,000 and is expected to be the brand’s flagship product.
What do you think of the Ghost of a $300,000 Cadillac?
Hours of thinking are possible for the manufacturer in which direction the legendary brand is going. With electrification becoming an industry-wide reset button, is Cadillac’s smartest game the one it’s trying to regain the “world standard” label? A $300,000 full-size, fully loaded four-seater fastback can go a long way toward eliminating the sins of the past—as long as it has a mouth that matches your pants. These answers will come later. Now, we’re going to have to play with these teaser photos.
According to Cadillac, every Celestiq (technically a CELESTIQ, but we refuse to play the all-caps marketing game) will be handcrafted from globally sourced parts at GM’s global technology center in Michigan. There will obviously be an opportunity for “creative collaboration” between the customer and the brand prior to assembly, a concept that bears clear parallels to those offered exclusively by Audi or Mercedes-Maybach.
If Cadillac plans to charge a total of $300 for a Celestiq, they have to even go beyond that rare tune, because the money is entirely in Rolls-Royce and Bentley territory.
Erin Crossley, Cadillac’s design director, said, “Each Celestiq will be instantly recognisable as one-of-a-kind, allowing each customer to develop a personal connection with Cadillac’s latest flagship.” While this is certainly a bowl of PR word salad, these Both are the type of experience that customers who invest in this type of money expect.
If it’s still a show car and not necessarily a production concept, we’re still allowing ourselves some observations of the machine in these images. These taillights take a lot of inspiration from the Lyriq, suggesting that this design will be on all Cadillacs in some form for future design cycles. Photos of the Celestiq’s rear seats show a Rolls-Royce-style (and Maybach, etc.) center console with lots of tech toys, as well as German-style seat controls on the doors and stylish light emblems behind the trim panels. Photos taken from its cargo area show seats with built-in high backs and a dashboard that spans the entire length of the car, just like the one in the Mercedes-AMG EQS. Is it $300,000? Again, we’ll have to see the real thing.
Also, while we rarely read too much into the simulated images placed on the screen in these types of shots, while the Celestiq can actually charge its battery from 80% in just ten minutes, it comes with a rechargeable system. The last 20% accumulation is the slowest and usually requires the first four-fifths of the charge to add up.
Long-time readers will recall that Jack Barrus drove a 1976 Cadillac Fleetwood Amulet in Houston and rightly felt in his review that its original price was less connected to the product itself, and in scale even more inappropriate. social contact. It was an accurate and nuanced assessment of how Cadillac was operating at the time. The car he was driving had a sticker of about $13,000 in the mid-1970s, which he estimated was about five times the asking price of a basic compact car at the time, and Talisman apparently had options for up to $17,000. When you factor in inflation, it falls into six-figure territory — a far cry from $300,000, but Jack’s point still holds.
about what?Are we seeing a return of this world standard roar? Or is it a marketing campaign that considers price and then doubles?
Become a TTAC insider.Get the latest information newFeatures, TTAC Needs, and All the Truth About Cars Subscribe to our communication.