Harmful physical expectations mean ads must carry warnings if photos of models are digitally altered, MPs say.

This Health and Welfare Committee Hope the government will introduce new laws as soon as possible.

He also said social media promotion of beauty services such as dermal fillers should be strictly regulated.

Those booking the procedure must have a 48-hour cooling-off period and must undergo a full medical and mental health background check.

Jeremy Hunt, chair of the committee and former health secretary, said: “We’ve heard of harrowing experiments – a treadmill method where the procedure is performed without asking any questions.”

Reality star Charlie King told MPs his health was not assessed when he had his nose job done.

Kim Booker, who suffers from body dysmorphic disorder like Charlie, told MPs she has become addicted to apps. Image editing.

“I’ve gotten to the point where I keep having these filters,” she said.

“In my story and stuff like that, I put filters on my face – it totally changed my appearance.

“I was a little shocked when the video flipped on my natural face.

“I hate what I see because you’re used to being filtered. »

Kim, who grew up in the 1990s, said she was bombarded with “Disney princess” images of women’s appearance.

“I felt like I had to get used to big eyes, a small nose, flowing hair and a short stature,” she said.

“It accompanied me from my teenage to adulthood. »

The committee wants advertisers to show a wider variety of somaesthetics and wants influencers to stop posting filtered or unrealistic images.

“We believe the government should enact legislation to ensure that commercial imagery is marked and that any part of the body, including proportions and skin colour, is digitally altered,” the report said.

At the same time, he said dermal fillers should be made by prescription only, be Botox compliant, and should have minimal training standards for providers.

The report also called on the government to urgently review the increasing use of anabolic steroids in the UK – which the UK Anti-Doping Agency estimates has more than one million users – mainly by men who want bigger muscles.

Professor James McVeigh, who contributed to the report, said: “A major problem we face is that many people who take anabolic steroids for a long time do not return to normal testosterone production.

“We know that with longer use, there is more damage later in life, cardiovascular disease and changes in the brain.

“One day, they may want to stop using anabolic steroids – but they’re going to have a major meltdown.

“When you stop using it, this drop can leave you with zero testosterone levels, along with depression and many mental health issues. »

Vamps lead guitarist James Brittain-McVey, who underwent surgery to remove natural breast tissue from his chest, told the committee: “Social media encouraged me to fall further down this rabbit hole.

“When I woke up in the morning, my first thought was, ‘I should eat this, can I go to the gym?’

Eating disorders have increased in recent years, the report said, recommending that the government conduct annual checks on every child and adolescent’s weight and health.

It also called for more action to tackle childhood obesity, such as limiting discounts on multiple purchases of foods and beverages high in fat, salt or sugar.