‘Black Panther’ Star Lupita Nyong’o Inks Deal With Controversial Diamond Company De Beers


Black Panther: Wakanda Forever actor Lupita Nyong’o is one of Hollywood’s brightest stars. So it should come as no surprise she’s one of the most sought-after faces for brands worldwide. but Nyong’o is also known for her humanitarianismwhich is why her new ambassadorship with the controversial diamond company De Beers raises eyebrows.

De Beers’ history in the diamond industry

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De Beers first came under scrutiny when lawsuits piled up in the late 1990s accusing the company of bad business practices that violated antitrust, unfair competition, and consumer-protection laws. The plaintiffs also claimed De Beers overpriced its diamonds to inflate the diamond industry and monopolize the market (via Tampa Bay Times).


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