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Biden administration issues new public service announcement to encourage Covid-19 vaccinations for children under 5


Days after the U.S. rolled out a Covid-19 vaccine for children under 5, the Biden administration has launched a new ad campaign encouraging parents to give their children the “best protection” against Covid-19: a vaccine.

exist Campaign Video AdsTitled ‘The Commitment’, parents are with their babies and toddlers – hugging and kissing them and walking hand in hand – while the text on the screen reads ‘All children 6 months and older can be vaccinated Covid vaccine”.

The new public service announcements were made by the U.S. Department of Health and Human Services on Thursday and first reported on CNN as part of an ongoing public education campaign on a Covid-19 vaccine in the United States. According to HHS, the ads will be distributed to English and Spanish-language media nationwide as public service announcements.

“Getting our youngest children vaccinated requires building parental confidence by giving them the voices of people they trust — especially pediatricians and other parents,” said HHS Assistant Secretary for Public Affairs Sarah Lovenheim. “These new public service announcements are part of HHS’ broader ‘We Can Do This’ effort to encourage parents to contact their family’s pediatrician and begin vaccinating children under five. »

HHS’ first round of Covid-19 vaccine announcements debuted last April. So far, the campaign has developed and launched more than 5,000 ads in 14 different languages.

Previous Covid-19 vaccination ads have ranged from showing heartwarming scenes of friends hugging and socializing after vaccination, with upbeat music playing in the background, to emotional testimonials of unvaccinated Covid survivors. -19 Hospitalized.

Public health experts are increasingly concerned about the slow uptake of the Covid-19 vaccine in the youngest age group of 6 months to 5 years.

As vaccinations began on Tuesday, U.S. health officials appeared on several television stations detailing the rigor of trials to study the vaccine’s safety and efficacy.

“Unfortunately, we know that many children end up getting sick from Covid. We have hospitalized tens of thousands of children, including tens of thousands of children between the ages of 6 months and 5 years old who have just qualified,” the White House said. Dr. Ashish Jha., Covid-19 Response Coordinator. NBC“What I would say to parents is, you know, talk to your GP, talk to your paediatrician, talk to your caregivers and take their advice. It’s probably best way forward.

U.S. children’s vaccination against Covid-19 has been slow.

“It is important to provide vaccine options for younger children; however, we have found that 5-12-year-olds have relatively low rates of vaccinating against Covid-19, so I am concerned that under 5-year-olds may also have lower rates than we expectations,” Dr. Dan Barouch, the Center for Virology and Vaccine Research at Beth Israel Deaconess Medical Center in Boston, told CNN last week.

He said there was a “staggering” difference in the number of fully immunized adults compared with children and adolescents.

Before this week, in November, children between the ages of 5 and 11 were the most recently eligible for the vaccine. But in the U.S., only 29.5% of children are fully vaccinated with the two-dose primary series, According to the CDCagainst approximately:

  • 60% of 12- to 17-year-olds
  • 64% of adults aged 18 to 24
  • 67% of adults aged 25 to 39
  • 75% of adults aged 40 to 49
  • 82% of adults aged 50 to 64
  • 94% of adults aged 65 to 74
  • 88% of adults 75 and older

“Certainly, there is still a lot of work to be done to study the uptake of this vaccine. Several public opinion polls and surveys have shown that the number of parents considering giving their children these vaccines has steadily declined over time,” Nationwide Medical Center said. Health Professionals Association executive director Lori Tremmel Freeman said. counties and cities.

according to a Kaiser Family Foundation Vaccine Surveillance SurveyIn a report published in May, only 18% of parents of children under 5 said they would vaccinate their children against Covid-19 once a vaccine became available.

“I think for some people, the longer the outbreak stays in the rear-view mirror — or they believe it — the less they’re forced to do it,” Freeman said. , we are facing a massive public health education campaign. »

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