Ben Affleck calls Netflix an “assembly line”


Ben Affleck and Matt Damon announced earlier this week that they plan to start an independent production company, Artists Equity. During the New York Times DealBook Summit in New York City, Affleck declared that the couple’s new company was a rejection of the way streaming services treat talent, specifically calling Netflix an “assembly line.” .

“I don’t see a difference between commercial and quality,” Affleck said (via Term). “If you ask Reed Hastings [Netflix co-founder and CEO]… I’m sure there’s some risk in that, and I’m sure they had a great strategy, but I would have said, ‘How are we going to make 50 great movies? How is that possible? There is not a committee big enough. There aren’t enough of them, you just can’t do it. It’s something that requires attention, dedication and work and stands up to the assembly line process.”

Gerry Cardinale of Redbird Capital, which is an investment partner in Damon and Affleck’s production company, added that “the first wave of streaming was about volume, [and] the second wave is about quality.”

in a New York Times In an article detailing the company’s formation further, it’s explained that Damon and Affleck plan to share the profits with their actors and off-camera talent, which is something most streaming services and studios don’t currently offer. Affleck told The New York Times that he feels cinematographers, editors and costume designers are among those who help make movies but “are very underpaid.”

Artists Equity expects to have three projects launched by 2023, with a goal of five per year. At the time of writing this article, there is no information about the production company’s upcoming projects or releases.

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