Beloved underwear brand CUUP is launching a holiday collection featuring iconic supermodel Lara Stone — and it’s on sale


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Your favorite lingerie and underwear brand CUUP just announced that they are launching their exciting new holiday campaign featuring stunning, iconic supermodel Lara Stone today, November 3rd. The brand’s longtime muse collaborated with them to tell a fiercely feminine story that showcases the charm and elegance of Christmas.

This Christmas season, CUUP has got you covered with gifts for your friends, family and even yourself, with a new collection that features luxurious lurex and silky satin styles. Rather than bright red or forest green, CUUP decided to focus on telling a fitting story with jewel tones that add some luxury to the holidays.

From rich garnet reds to sparkling quartz gold, these new styles embrace the spirit of the season and yes, you can still purchase CUUP’s specially selected bundles, packs and sets to save some money. In fact, the brand is offering a special, limited-time discount for their holiday event: $25 off $150 and $50 off $250.

Shop some of our picks from the new holiday campaign below.

Courtesy of Cup.

CUUP Tank in Quartz Sparkle

Another new item that CUUP introduced to their line-up today was thought, a sexy slip perfect for lounging or styling for a night out. With just a small amount of sparkle, add style to any look.

Plum Demi Set cup holiday set

Courtesy of Cup.

CUUP Plum Demi Set

Today, CUUP also introduced a new colorway to its collection, the shade Plum, a “rich and passionate shade of deep purple.” These romantic and dark hues layer seamlessly into CUUP’s fall color story with Amethyst, Mulberry and the other core colors of CUUP’s iteration Black, Taupe, Sand, Salt & Blush.

cup vacation bra

Courtesy of Cup.

CUUP Plunge Satin Bra in Crystal Shine

Sparkling and shimmering, this stunning icy blue is the perfect backdrop for any holiday dresses you don this season. The dip shape can work under a t-shirt, low-cut dress, or even a fluffy sweater.

cuup holiday panties in satin

Courtesy of Cup.

CUUP satin panties in black

A classic CUUP bestseller, this thong now comes in a feel-good satin shade.

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