Endless choices and abundant custom options; these features describe the luxury packaging in the best way. This packaging is blessed with a premium and smooth texture that is compatible with finishing and print-friendly. Digital, offset, and silkscreen, all the latest printing options are available to transform the packaging exterior and the interior with branding touch. The finishing options on the offer are embossing, debossing, matte and gloss lamination, spot UV, aqueous coating, and many more. Various design settings are possible for this special packaging since you can configure them in any size, style, or shape. Custom window cutouts and sleeves could be added to the overall design to improve the client experience significantly. The option of custom inserts is also available, which not just enhances the user unboxing experience.
Move back a little into the time, and you will find out that people previously used to hold the products they needed. But presently, shopping is an experience for people. Luxury brands or retailers have triggered this change or shift. Luxury packaging is one of their primary tools to uplift the knowledge of potential clients in the buying journey. This unique packaging reflects and becomes a part of a brand while also amplifying the apparent value of an ordinary-looking product. When it comes to making this packaging, several innovative and creative designs are available.
The sensual design resembles luxury packaging:
When it comes to the experience of the captive audience, all senses are important, including sight, touch, smell, hearing, and taste. Unfortunately, only one of these senses is given attention in a packaging design, i.e., sight. Brands put the whole of their emphasis on visual design. And they ignore the fact that the way how products also feel matters. Likewise, they underestimate the items’ sound upon displacing from the retail shelves. They also undervalue the significance of a pleasant smell that is a prerequisite to evoking positive emotions. If you are serious about making your custom luxury packaging pop, transform it into a complete sensual journey.
This sort of design is a perfect way to connect to clients’ worlds and develop positive sentiments for your items. It is what demarcates an ordinary brand from a luxurious and premium one. Use visual elements or cues in the packaging with higher optical bandwidth and act as a natural target for the eyeballs. Use specific laminations such as soft-touch or raised UV coatings for a premium feel. Also, add a softly swooshing lid to the overall packaging design. This will result in the generation of some low-pitched sounds when the box is displaced from the shelf to invoke luxurious vibes. Such a box design provides maximum satisfaction, and positive perceptions are built.
Standard luxury packaging with die-cuts:
Luxury packaging manufacturers highly regard the addition of custom window cutouts in the box design. This is because such a design personalization mirrors the premium products’ image. When people take a trip of retail aisles around them, they look for something extraordinary. But, of course, you cannot promise exceptional and high-end items with a box having no attraction element in its design. The die-cut windows reflect how high-quality your items are and why these are worth buying.
In this design concept, die-cutting introduces the cuts of the desired shapes or styles in the box. As a retailer selling premium products, think of matching these cutouts with the ethos and style of your brand. Correct execution of the cutouts in the design in this respect can give an excellent highlight to your brand and help it cut through the competition clutter. Apart from that, the see-through feature of these cutouts comes in handy during the purchasing journey, where people are looking forward to viewing items directly. For an extra touch of exclusivity, replace these cutouts with PVC sheets. The significance of adding these sheets is that they are transparent and provide a perfect product preview. This box design is cost-effective but generates a lasting and premium impression of your items.
Special Foil Stamping all over:
Not too long ago, foil stamping was not in the reach of every brand because of its expensive nature. But currently, a plethora of different packaging and printing companies are offering premium foil stamping at a cost-effective rate. Bearing that in mind, go for foil-stamped designs to elevate the impression of your packaging and hence the products within. The process of foil stamping involves the application of foils over the texture or surface of packaging boxes. There is an intense application of pressure and heat in the process, so these foils stick firmly to the packages’ surface.
There are many color options available for the foils, and the choice among them depends upon the nature of the vibe you want to create. Typically, the silver and gold foils serve as the best for the generation of a premium vibe. They innovate the look of the box design. They also go on to generate a premium impression all across the market. However, you can go for a metallic look using foil stamping since it also projects a luxurious appearance and justifies the price point.
Unique Custom Sleeves:
The inclusion of custom sleeves in the box is a fine prospect. It proves instrumental in presenting your ordinary and straightforward products luxuriously. This is a less costly design, and you can personalize it to facilitate the brand experience. Along with projecting your branding and exclusive design, the sleeves also elevate the user unboxing experiences. Print some fine details over the sleeves that highlight the whole nature of your brand. Or, add some vibrant colors to the overall design to justify the high-end nature of your items. For more creativity, introduce contrasting colors that project a premium appeal. The sleeves never affect the structural integrity of the packaging boxes. But, they improve the overall impression of your items by personalizing the experience of the captive audience with good unboxing.
The secret to success with luxury packaging lies in opting for an eye-catching design. Remember that the point is not to shout at the captive audience; instead, you need to draw in more attention pleasingly. The inclusion of custom sleeves and custom window cutouts are the two best ways to improve the box design and build intrigue among the people. Likewise, a sensory design and premium foiling create suspense and instantly capture the heed.